My Marketing Plan to Sell Your Home may include the following list below. But a lot depends on your home and your price range. After all, drone photograpy may not be ideal for every home in the Valley!
My marketing Plan ot Sell your Home includes a property website specifically for your address. That same resource will also be the provider of Just Listed post cards to your neighbors, announcing your home for sale. We never know who might be right around the corner with a family member interested in owning a home in your neighborhood!
One critical method that sets me apart from others is my niche in the market place. Asking a home seller for their utility usage and if they have any energy saving measures is very important to today’s home buyers. If a home has any energy efficient features, those are prominently displayed as well as energy usage to reflect the energy savings for the home. A unique process is also used to add more value in an appraisal by requesting a “green qualified” appraisal immediately upon contract acceptance. This is unique to agents trained in energy efficiency.
For sale signs always inlude sign riders. Your home will have online information available by text mssage on a sign rider visible to the public so that any buyer driving by can have instant access to your homes information. Sign riders can also convey unique features, different from others in your area. This one item alone has worked to sell homes in a neighborhood I work frequently.
Every caller dialing the text codes from sign riders will be contacted and asked if the site provided all the information required or if I can answer additional questions.
Every agent showing will automatically be contacted for feedback and helpful information as to the showing and how the home compared to others.
Custom blogs will be written for every listing in a variety of formats to increase online exposure with long and short tail phrases.
Social media is a big part of marketing a home for sale. Unique features are “called out” on social media including Facebook, Twitter, Linkedin, and Instagram.
Office meetings and broker tours are great places to share listings with other agents who might have interested buyers at the ready!
Itemized lists of upgrades, features, energy efficient features, and anything unique will be included in the listing, but also in an itemized format so that an appraiser will easily have this knowledge at their finger tips when it comes time to value the home in an appraisal.
Appraisers report value, they do not create value. So it’s critical to learn as much about a home and any upgrades in the initial interview. Conveying that unique knowledge to the public and to appraisers helps to ensure value can be given where it’s due.
Being available by phone, text messages, and email is crtical to providing on time reporting for homes. My methods and value proposition ensure that this guideline is always adhered.